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Title:          Become the Chief Marketing Officer of Your Professional Life
Focus: Career Exploration
Series: CareerCamp
Jane Genova
Learn 5 KEY "must-dos" to launch your career!


Webinar Overview
The transition from college to workplace has always been challenging. Currently, it’s even more so. Good jobs are difficult to find. Also, the expectation is that you will be productive from day-one, along with intuitively knowing how to fit perfectly into the organizational culture. 

It used to be that you would be given a “grace” period to adjust. In the mid-1990s, when Jane Genova co-authored the book “The Critical 14 Years of Your Professional Life,” you were given more than a decade to develop as a professional. In this presentation, she will explain how you can meet and exceed employers’ demanding new requirements. Among the advantages you have are your youth and being totally at home with technology. 

Genova will hammer that the key must-dos are:
  • Develop mindset that you are Chief Marketing Officer (CMO) of your professional life. That includes how you configure and keep updating your personal brand. The burden is completely on you to sell yourself to be hired, sell your ideas once in, and sell yourself for promotions or to the next employer. Resumes, cover letters, and interviews will be discussed.
  • Mirror the organizational culture. That used to be called “taking on protective coloring.” In a lean workplace, there is more team work. You have to look, talk, and walk like all the other members. A particular challenge is blending in with the other generations in the workplace. You can’t afford to alienate anyone.
  • Learn how to make deposits and withdrawals in what’s called “The Favor Bank.” That’s at the heart of networking, including attracting a mentor, and decoding/surviving the machinations of the
  • grapevine. Figure out what you have to deposit. It could be your tech know-how.
  • Become flexible in adjusting to change. That has become a constant. 

Presenter: Jane Genova
Jane Genova, currently President of Genova Marketing & Advocacy Communications, has had four careers. That’s how she became interested in career transitions. 

Most recently she has lectured at the New York State Bar Association on how unemployed lawyers over-50 can leverage their background for other career paths. That was published in Vital Speeches of the Day. Her advice on careers has been published in AOL, Wall Street Jobs Report, Huffington Post, Payment Week, MyBankTracker, her three award-winning syndicated blogs (,,, and books “The Critical 14 Years of Your Professional Life, “Over-50: How We Keep Working,” and “The Fat Guy from Greenwich.”
She has an MA in linguistics and literature from the University of Michigan and had attended Harvard Law School. 

Currently she is based in Tucson, Arizona, and does volunteer work with Native Americans about educational and workplace issues. She can be reached at