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Title:          Graduate to a Great Career: How to Land a Great Job
Focus: Career Exploration
Series: CareerCamp
Catherine Kaputa
Launch brand YOU in today's competitive job market!


Webinar Overview
It’s always been more difficult for new grads and young professionals to find a great first job because of lack of experience. Now, it’s compounded by an up-and-down economy and enormous competition.

It’s not your parent’s job market by a long shot. Then job interviews were about, “Can you do the job.” Now, it’s about, “How can you make a better impression than the other 200 people who can do the job?”

Welcome to the job-hunt, 21st-century style!

Learn the secrets of successful first-time job seekers, secrets and a job-hunting process that you probably didn’t learn in college that Catherine Kaputa learned in talking to hundreds of new grads and young professions for her new book, Graduate to a Great Career.

In this talk, you’ll learn a 5 step process for launching your career including: 
  • How to unlock the “hidden job market” of unadvertised jobs that the majority of job seekers miss out on 
  • How to implement the 70/30 job hunt, the best way to allocate your time to get results
  • How to develop a resume that gets past the resume robots that screen applications
  • How to pitch yourself when you have limited job experience
  • The importance of internships and how to get the best ones
  • Leverage social media for personal branding, networking and job hunting
  • Clicking in interviews by asking the right questions and bonding with the interviewer
Presenter: Catherine Kaputa
Catherine Kaputa is a brand strategist, speaker, and author. From Madison Avenue to Wall Street to the halls of academia, Catherine Kaputa perfected her ability to market products, places, and companies. She led the award-winning “I ♥ NY” campaign at Wells, Rich, Greene ad agency. For over ten years she was SVP, Director of Advertising and Community Affairs at Citi Smith Barney, and she taught branding and advertising at New York University’s Stern School of Business.

Yet Catherine discovered that one of the most important applications for branding is not for products — it’s for individuals to define and own their career identity and create their own performance success. That’s why Catherine launched SelfBrand LLC, a New York City-based personal branding company and wrote the award-winning book, You Are a Brand! winner of the Ben Franklin award for Best Career Book and translated into over 10 languages. One of Catherine’s greatest passions is women’s leadership and creating more female leaders, the topic of her book, Women Who Brand. Her book for entrepreneurs, Breakthrough Branding won the Silver Medal in the Book of the Year Awards, 2012, Business Category. Her new book, Graduate to a Great Career, out in April 2016, is for students, new grads and young professionals looking for their first job and interested in launching Brand You.

Catherine is active as a speaker and has spoken at a wide range of organizations including Google, PepsiCo, Unilever, Microsoft, Intel, Citi, Whirlpool, Time Inc., Warner Brothers, Merck, GSK, Alcon and others. She gave the keynote talk at the Women’s Leadership Conference in Vienna sponsored by the U.S. State Department and Eurobrand. She has been featured in a wide range of media including CNN, NBC, MSNBC, The New York Times, Forbes and other media. Catherine is a graduate of Northwestern University and was a Ph.D. candidate at Harvard University.