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Title:          THE PLATINUM RULE® - How to Build Rapport with Virtually Anyone
Focus: Networking
Series: CareerSkills
Tony Alessandra
Here is a quick way you can assess someone's personality so you can determine how to communicate with them!


Webinar Overview

THE PLATINUM RULE - How to Build Rapport with Virtually Anyone

Most of us never figure other people out completely. We just ricochet through life, depending on that “click” we have with some people and avoiding others because, for some reason, we just don’t mesh well… In this HIGHLY entertaining and insightful webinar, Dr. Tony Alessandra shows you how to practice The Platinum Rule: “Do unto others as THEY would like done unto THEM!” It’s a concept that once you understand and master, will help you build significant rapport with the people you’ll need and want to support your success, both in your personal life and in the business world. The Platinum Rule is practical, accurate, and immediately useable. You’ll notice a difference from implementing it right away.

Here’s what you’ll learn:

    • How to spot the clues that help you “read” other people and accurately determine their behavioral style
    • What makes people tick, their strengths and weaknesses, likes and dislikes
    • How to build and nurture a power network to support your career ambition.
    • How to practice adaptability—changing your communication strategy based on the person you’re dealing with

Join Tony and learn how to build rapport with virtually anyone, and then use your new skills to create the career of your dreams, improve your personal relationships, and enjoy an amazing network of people who support you in all you do.

Presenter: Tony Alessandra
Dr. Tony Alessandra helps companies turn prospects into promoters. He is two speakers in one... a professor and a performer, or as one client put it – he delivers college-level lectures in a comedy store format. Dr. Tony offers audiences the opportunity to enjoy themselves while learning practical, immediately applicable skills that positively affect their relationships with prospects, customers, and co-workers. His focus is on how to create instant rapport with prospects, employees & vendors; how to convert prospects and customers into business apostles who will “preach the gospel” about your company and products; and how to out-market, out-sell and out-service the competition.

Dr. Alessandra has a street-wise, college-smart perspective on business, having been raised in the housing projects of NYC to eventually realizing success as a graduate professor of marketing, Internet entrepreneur, business author, and hall-of-fame keynote speaker. He earned a BBA from Notre Dame, an MBA from the Univ. of Connecticut and his PhD in marketing in 1976 from Georgia State University.

Tony is CEO of Assessments 24x7 LLC, a company that offers a variety of online assessments, including the widely used DISC profile, the Hartman HVP, Motivators (Values/PIAV) assessment, and several 360º effectiveness assessments.

He is also a prolific author with 30 books translated into over 50 foreign language editions, including the newly revised, best-selling The NEW Art of Managing People; Charisma; The Platinum Rule; Collaborative Selling; and Communicating at Work.

He is featured in over 100 audio/video programs and films, including DISC Relationship Strategies; The Dynamics of Effective Listening; and Gaining the EDGE in Competitive Selling. He is also the originator of the internationally recognized behavioral style assessment tool - The Platinum Rule®.

Dr. Alessandra was inducted into the NSA Speakers Hall of Fame in 1985. In 2009, he was inducted as one of the “Legends of the Speaking Profession;” in 2010-2014, he was selected 5 times as one of the Top 5 Sales/ Marketing/ Customer Service Speakers by; in 2010, Tony was elected into the inaugural class of the Top Sales World Sales Hall of Fame; in 2012, he was voted one of the Top 50 Sales & Marketing Influencers; and also in 2012, Dr. Tony was voted the #1 World’s Top Communication Guru.

Recognized by Meetings & Conventions Magazine as "one of America's most electrifying speakers," Tony's polished style, powerful message, and proven ability as a consummate business strategist consistently earn rave reviews and loyal clients.


Dr. Tony Alessandra