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Title:          LinkedIn for Personal Branding: The Ultimate Guide
Focus: Branding
Series: CareerSearch
Presenter:
Sandra Long

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Webinar Overview

LinkedIn for Personal Branding: The Ultimate Guide

Your online presence matters more than ever in today's global workplace.

Professionals are using LinkedIn in record numbers, so your profile needs to represent you in the best possible light before and after a meeting or interview. If you are like many busy professionals, your personal brand and LinkedIn profile may need some reflection and attention.

Sandra will share proven strategies to leverage the LinkedIn profile, content sharing, and thought leadership capabilities. You will learn the importance of:

•    Selecting and prioritizing the best personal brand attributes for you, your career and business.
•    Creating an authentic, personal, and impressive LinkedIn profile that demonstrates expertise without appearing to brag.
•    Demonstrating your personal brand - both offline and online- and how they work together and with your LinkedIn profile.
•    Selecting the most memorable words, images, skills, and links for your LinkedIn profile.
•    Finding and sharing content with your LinkedIn network.

Join Sandra to pick up the details on how you can really leverage the power and reach of LinkedIn to create a profile that works for you 24/7/365.
Presenter: Sandra Long

With close to 30 years of B2B sales and leadership experience, Sandra Long founded Post Road Consulting in Westport CT.

Sandra and her team help companies to stimulate growth by more effectively using LinkedIn for sales and recruiting. She also works with job seekers and individual professionals to help them take their business or career to the next level.

Sandra is the best-selling author of LinkedIn for Personal Branding: The Ultimate Guide, a book that provides a strategic perspective on how to use LinkedIn for personal branding purposes to advance a business or career.

Sandra is a popular speaker, trainer, writer, and consultant. She readily shares her unique perspective and advice on personal branding, network building, sales, recruiting, and thought leadership with her readers, audiences, and clients.

She enjoys speaking at corporations, universities, conferences, as well as for industry association events. Sandra and the Post Road team also have extensive experience with entrepreneurs, consultants, corporate executives, and attorneys.

Post Road Consulting LLC website: www.postroadconsulting.com
Sandra Long on LinkedIn: www.linkedin.com/in/longsandra
Sandra Long on Twitter: www.twitter.com/sandraglong