Susan Spaulding is the founder and principal of Recalibrate Strategies. The consultancy leverages her vast experience as a business owner and strategist as well as her expertise in marketing, communications, and insights to help organizations recalibrate their business and brands.
For the past several years, Susan was a Principal of the global market research consulting firm and a top 50 Honomichl market research firm, The Pert Group, into which she merged Market Directions, a brand performance consultancy which she owned and operated for many years. Prior to acquiring Market Directions, she was a senior leader of one of the largest advertising agencies in Kansas City where she launched Market Directions.
Her leadership in the industry is recognized locally, nationally and globally. She has served as Board Member for CASRO (Council of Survey Research Organizations), BMA (Business Marketing Association), AMA-KC (American Marketing Association), ACG – KC (Association for Corporate Growth) as well as a variety of non-profit and advisory Boards. Further, she is recognized by the Kansas City Business Journal as a member of Women Who Mean Business and by the Greater Kansas City Chamber of Commerce for Market Directions as a Top Ten Small Business in Kansas City.