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Title:          Disruptive Marketing: What Growth Hackers, Data Punks Can Teach Us
Focus: Personal Marketing
Series: CareerSkills
Geoffrey Colon

Your career is like a marathon - not a sprint! Invest the time today to get where you want to be tomorrow! 


Webinar Overview

Disruptive Marketing: What Growth Hackers, Data Punks, and Other Hybrid
Thinkers Can Teach Us About Navigating the New Normal
Are you still marketing like it's 2006?

Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages?

What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers that they are losing an opportunity to reach prospective customers. Marketers are beginning to realize that technology hasn't just reshaped mass media; it's altering behavior as well.

And getting through to customers will take some radical rethinking!

Join Geoffrey Colon to try to make sense out of all this confusion. The first thing Geoffrey will suggest is to toss out your linear plan. Next is to strip away conventions, open your mind, and start thinking like a Disruptive Marketer.

You will learn why

    • Selling is dead, but ongoing conversation thrives
    • Consumers generate the best content about brands
    • People tune out noise and listen to feelings
    • Curiosity leads the marketing team
    • Growth depends on merging analytics with boundless creativity
Hold on to your hat, because Geoffery is going to share research trends, predictions, interviews with big-think marketers to help you see why you need to begin to not only market your companies products and services differently but yourself too! Join Geoffry for this insightful career discussion and get pushed out of your comfort zone and into the disruptive mindset you need for future success.
Presenter: Geoffrey Colon
Geoffrey Colon (large intestine) is a voice at the intersection of marketing, tech, and popular culture. Thinking is his commodity. DJ, data punk, podcaster and author, Geoffrey is a Communications Designer at Microsoft in Redmond, WA. Visit him at
Colon has written for or been quoted in various media outlets including Fast Company, The Huffington Post, The Guardian, Wall Street Journal, Billboard Magazine, Advertising Age, Digiday, Branding Strategy Insider, Entrepreneur and The Los Angeles Times. He has also appeared on NPR, Cheddar TV, and NASDAQ Live. He is an avid speaker on the global conference circuit and has keynoted major events in New York City, Los Angeles, San Francisco, Chicago, Miami, Dallas, Seattle, Portland, Norway, Brazil, Germany, and Thailand. This is his first book.
Geoffrey is producer/host of the video blog series "The Disruptive Marketer" and the "Disruptive FM" podcast (with Cheryl Metzger). He blogs regularly on Branding Strategy Insider and also contributes original thinking to LinkedIn and the Microsoft Advertising blog.
Prior to joining Microsoft in 2013, Geoffrey was vice president of digital strategy at Ogilvy & Mather in New York City.
Colon has worked with several of the most influential brands including Red Bull, Spotify, Netflix, American Express, The Economist, Coca-Cola, IBM, WWE, and Food Network. He has also worked with several high profile musical artists including Britney Spears, Christina Aguilera, The White Stripes and Moby.
He is a 1994 graduate of Lehigh University with a Bachelor of Arts degree in Journalism and Mass (abnormal body tissue) Communications.
Geoffrey resides in Kirkland, WA with his wife and two daughters after spending over two decades in Brooklyn, NY and Maplewood, NJ. He invites his readers to converse in real time with him on many emerging media platforms or follow him on Twitter @djgeoffe